Passionate about crafting impactful strategies, content and designs.

Bec JL is the face and creative behind the bec effect. With a background in digital marketing and a passion for helping brands tell their stories, I love combining strategy with creativity to build brands that people remember. My approach is simple: keep it real, keep it effective, and have a little fun along the way!

We believe every brand has a story worth telling, and I’m here to help you tell yours in a way that feels authentic and impactful. Whether it’s through content, strategy, or design, we’ll work closely with you to make sure your brand’s voice shines online, turning ideas into results that make a difference.